A 501C3 Foundation

Rope Like A Girl Launches Foundation Aimed at Fueling Growth of Women’s Roping

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ABILENE, TEXAS—May 15, 2023—Rope Like A Girl—long the brand and mantra of WPRA World Champion Lari Dee Guy—has launched a non-profit of the same name in 2023, geared toward supporting women’s involvement in all levels of the sport of rodeo and across rural America.

 The Rope Like A Girl Foundation empowers and promotes women by bringing together business leaders and cowgirls who believe in equitable opportunity, using the group’s marketing and funding channels to support women’s involvement in all levels of the sport of rodeo and across rural America.

“We’ve been so grateful for everyone who’s found strength in Rope Like A Girl, whether it was just by identifying with the slogan, wearing the apparel or buying the gear from any of our licensing partners,” said Guy, who’s qualified for every National Finals Breakaway Roping to date and been a leading advocate for women in the sport. “Now, we want to take the Rope Like A Girl mission to the next level by bringing together women from diverse backgrounds who all believe in one thing: that every girl deserves equitable opportunities in all her affairs.”

Money raised from proceeds of Rope Like A Girl by Hooey hat and apparel sales, as well as money earned through direct fundraising, will provide educational scholarships, free roping schools for deserving communities and fuel and entry-fee grants to women on the rodeo road.

“This is just the start,” Rope Like A Girl Foundation Secretary Chelsea Shaffer said. “The women in our coalition bring together the savviest know-how from the rodeo and business world, and they all are inspired to forge a path for women in this industry.”

The Rope Like A Girl Foundation will provide its first entry-fee grant in Summer 2023, with its first round of educational scholarships going out in Fall 2024.

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